
QR codes are safe in themselves; privacy questions start at the tracking redirect. Learn which scan data counts as personal data, which legal basis applies and how to set up GDPR-compliant QR tracking.
How QR code tracking works, which data each scan records, how to read total versus unique scans, and how to compare placements while staying privacy friendly.

Static QR codes lock their content into the pattern; dynamic QR codes use a short redirect you can edit and track. Here is how each works and when to use which.

A dynamic QR code lets you change the destination after printing and track every scan. Here's how they work and how to create one.